Go-to-market
Predictable, repeatable new revenue at a known cost of acquisition.
People
- CRO + VP Sales — Owns quota coverage and segment strategy.
- Pods of AE + SDR + SE — Ratio roughly 1 : 1 : 0.3 by segment.
- RevOps — Owns forecast hygiene and territory design.
Process
- Weekly pipeline review — Stage-gated, MEDDICC or equivalent qualification.
- Monthly forecast call — Commit / best case / pipeline, one number to the board.
- Quarterly territory and quota planning — Capacity model tied to the FP&A plan.
Technology
- CRM — Salesforce or HubSpot as the single system of record.
- Sales engagement + CI — Outreach, Gong, or equivalent.
- CPQ + e-signature — Approved pricing, no rogue discounts.
Measured by
Net new ARR, CAC payback, win rate, pipeline coverage (3–4x)